Our objective for this interactive campaign was to depict a different key brand benefit for a grocery store product. We chose Haribo Sugar-Free Gummies, because they are infamous around the internet for unexpectedly aiding digestion. Our "Squeeze the Bear" store display dispenses gummies from the bottom of the bear when squeezed. The Gummy bear for the bathroom ejects toilet-seat covers with copy that reads "For help with no 2, Haribo is no 1". The gummy-bear keychain oozes hand sanitizer from the bottom of the bear.
